Focus on the things that matter

Apr 30, 2015

Most of you have heard about the Pareto Principle or as it is most commonly referred to as the 80/20 rule. The 80/20 rule states that 80 percent of your time or effort is spent on the tasks that only generate 20 percent of the return. This has been proven to be true in nature, finance, and most of my daily life occurrences. I fight against this principle every day and most of the time I feel like I am losing the battle....

Read More

Don’t forget to celebrate

Mar 27, 2015

I have been fortunate to work with and for quality people that enjoy the hard work required to achieve success and know how to slow down long enough to celebrate it....

Read More

February Checklist

Feb 07, 2015

It’s the first weekend of February. If you work in motorsports, I know what you are doing this weekend… shopping....

Read More

#SheSaid_HeSaid - How do you set goals for the New Year?

Dec 30, 2014

After 10 years of marriage, we have grown to know each other's strengths and weaknesses. Our processes are different but we still work together to produce amazing events and build quality friendships. Follow our #SheSaid_HeSaid blog to get two different perspectives on life, marriage and doing business together. ...

Read More

What is your favorite holiday tradition?

Dec 25, 2014

This time of the year is always special and we wanted to showcase how our employees, customers and suppliers have created their own holiday traditions. The feedback we received was incredible. While there were many highlights of the #HMSTraditions campaign, the best part was getting to see the individual personalities of our closest friends in a way we rarely get the opportunity to showcase....

Read More

Pacing Myself for Success

Dec 15, 2014

As you dream about your career, you are likely fantasizing about romantic opportunities to become a key decision maker in a Fortune 100 company with endless resources and unimaginable business freedom. However, unless your last name is Jobs or Walton, this might not be a realistic vision of your future....

Read More

My Next Chapter: Stop and Give Thanks

Nov 27, 2014

In the last 12 months I have bought a house; quit a job that I loved; become a landlord; entered an industry I knew nothing about; made lots of new friends; welcomed a new niece into the world; developed an obsession for podcasts and black licorice; quit a job that I liked; and taken on the amazing responsibility of leading a young company. I have experienced more in the last 12 months then I did in the previous two years and no one is more surprised than me....

Read More

Three easy Ps to business success

Nov 08, 2014

Many smart entrepreneurs have philosophies that assist them in achieving their vision. One of my former employers coined the phrase “People, Product and Profit” meaning if you get the people right, they will create a great product that will generate lots of profit. Marcus Lemonis from CNBC “The Profit” has a similar mantra, “People, Product and Process.” Lemonis believes that a business fails due to a lack in quality of one or more of these three things that he considers essential....

Read More

Negotiating for Face Time

Oct 27, 2014

I recently wrote a blog about Keith Ferrazzi’s relationship building tips from his book “Never Eat Alone and Other Secrets to Success One Relationship at a Time.” Another great take away from this book was a unique way to negotiate with someone important....

Read More

How often do you eat alone?

Oct 25, 2014

As you might have caught on to by now, I am obsessed with Audiobooks! I find them to be the best way for me to consistently learn while on the move. I recently finished listening to “Never Eat Alone and Other Secrets to Success One Relationship at a Time” by Keith Ferrazzi. I consider myself to be a good relationship person but Ferrazzi has artfully mastered the skill of relationship building that gives him access to an unmatched network of connected influencers....

Read More

What if...?

Oct 10, 2014

When you hear the word “prepper,” do you immediately think of the National Geographic TV show “Doomsday Preppers?” The amazing cast of characters is constantly building bunkers and canning enough food to survive a total economic collapse. As much as I am embarrassed by the crazy that comes out of that show, I still consider myself a minor league prepper. I don’t have a bug out compound (aka emergency shelter to those who aren’t tuned into “prepper” speak) to call my own but I do try to have a moderate amount of forward thinking to prepare for reasonable occurrences....

Read More

Would You Like Fries With That?

Oct 01, 2014

I have a confession to make… I am a high school dropout that should, by traditional thinking, be asking if you would like fries with your order not providing business insight. However, hard work, continued education and surrounding myself with inspirational individuals has led me to where I am today....

Read More

What Does Balance Look Like to You?

Sep 16, 2014

The definition of balance is “a condition in which different elements are equal or in the correct proportions.”It is something that is easy to understand but almost impossible to achieve....

Read More

Attention Brand Builders!

Sep 09, 2014

When you think of Nike or Cadillac, the first thing that comes to mind is the impression of a best-in-class brand that innovates in its space and offers a high quality owning experience. Both companies have built exceptional quality products that stand the test of time, and because of their consistent value proposition, are able to demand a premium price. Conversely, you might think very differently about discount brands like LA Gear or Daewoo (remember them?) who consistently delivered on their brand promise but are no longer in business. ...

Read More

Quick tips for becoming a better hugger?

Aug 23, 2014

I have to confession to make ... I am a bad hugger! Now that I have gotten that off my chest, I want you to know that after reading a book called “Hug Your Customers” I am on the road to recovery. ...

Read More

What's Next for Wearable Technology

Aug 01, 2014

On my way home from work last night, I listened to a Mac Observer podcast with the hosts discussing the highly anticipated Apple iWatch. The wearable electronic market is predicted to be worth more than $8 billion by 2018 and Apple is once again positioned to be a leader in the segment. Google’s Android was first to market with a smart watch but many have criticized it as being not so smart....

Read More

Oops!… I Did It Again

Jul 20, 2014

In 2001, Britney Spears was rocking the MTV Video Music Awards and I was starting a new job at JHE Production Group. The past decade of living within the motorsports ecosystem has been an exciting experience filled with historic moments that have provided me with lifelong friends and unforgettable memories....

Read More

Intersport Activation Summit

May 30, 2014

For the second year in a row I attended the Intersport Activation Summit where the strongest marketers in the U.S. get together to discuss best practices in the activation arena. I have very few opportunities to get out from our day-to-day business and learn from other industry leaders so events like this one are something I always look forward to. Since you are probably like me and don’t ever slow down, I thought I would share the top tidbits from this year’s Intersport Activation Summit....

Read More

How big is your tribe?

Apr 22, 2014

If I have to go somewhere for personal or business reasons and I can drive there in less than eight hours, I immediately get in the car and don’t think twice about driving instead of flying. Over the past weekend I made a road trip to Florida and to pass the time and curb my ADD, I listened to an audio book by Seth Godin titled “Tribes: We Need You to Lead Us.” Here are my favorite lines from the book:...

Read More

Keys to delivering a successful sales pitch

Mar 30, 2014

As a business development guy, I am constantly in front of potential customers pitching our services. So as I am sitting on a plane headed back to Charlotte, I thought I would share some of my insight as to what makes a great sales pitch. ...

Read More

All Star Month

Feb 28, 2014

Growing up my family would get together with friends and relatives to watch marque special events. Whether it was the Super Bowl or the Daytona 500, I was glued to the TV watching the opening ceremonies and halftime show, dreaming of an opportunity to be there in person....

Read More

Green Flag Falls on 2014

Feb 15, 2014

When you see the color green what do you think of? Ninety days after I watched the checkered flag drop on the 2013 NASCAR Sprint Cup Series season, I am waiting for another green flag to wave over the starting field at Daytona International Speedway. Over the last 90 days, the JHE team has accomplished a lot as a team and we are all very proud to show off our hard work....

Read More

What separates the men from the boys?

Jan 20, 2014

Over the Christmas holiday, I read a book called The Red Circle: My Life in the Navy SEAL Sniper Corps and How I Trained America’s Deadliest Marksmen by Brandon Webb. The story outlined the amazing journey of one former Navy SEAL’s life, from childhood to current day, with a detailed account of what it takes to earn one of the selective slots on the U.S. Military Navy SEAL team....

Read More

There’s no time like the present to create a BHAG

Dec 30, 2013

Do you know what a BHAG is and who coined the phrase? BHAG stands for “Big Hairy Audacious Goal” and was created by Jim Collins and Jerry Porras in their 1994 book Built to Last: Successful Habits of Visionary Companies....

Read More

Make time for the important things

Dec 13, 2013

How much time do you spend each week reading? I ask the question because I had breakfast this morning with two entrepreneurs. One said that he didn’t have time to read because he was so busy with work while the other pointed out that reading every day was a large part of every entrepreneur’s job. I totally agree with that statement and immediately started thinking about my own personal reading challenges....

Read More

They Are Watching You!

Dec 04, 2013

Big Brother knows who you are and they are watching you. Did you know the Boston Red Sox season ticket holders were given radio-frequency identification (RFID) enabled loyalty cards this year rather than a paper ticket? This card stores tickets, credit card information and unique buying history....

Read More


Dec 02, 2013

As I watched the CNN Heroes awards last night, it inspired me to do more for those in need and recruit others along the way....

Read More

Another NASCAR season in the books

Nov 25, 2013

The morning of the 2000 Daytona 500 I received a call from Steve O’Donnell who was an old friend and now leading the NASCAR Series Marketing Department. Steve was short one guy and needed someone who could jump in and get up to speed quickly. Since I had grown up around racetracks and helped him in the past, he asked if I would be interested in joining his team. ...

Read More

Now the Hard Part: #EventTechLive 2013

Nov 05, 2013

At JHE Production Group we work with a great group of people from Aspire Communications on a regular basis. They help us create social content, pitch PR stories, and continue to refine the JHE brand. So when Crystal and Samie from Aspire came to me with the opportunity to present at Event Tech (a three day technology summit for event marketers), I gladly accepted. However, I did forget to take into consideration the countless hours that would be required to develop a quality presentation for my largest client (Sprint). ...

Read More

Living With Purpose

Oct 21, 2013

Have you ever thought about your purpose? This is a question that JHE business coach Terry Ainsworth asked me over 10 years ago and, ever since, I’ve been working to define. All successful people are very clear on both their personal purpose and the purpose of the organizations around them. That clarity is what keeps them focused and, in turn, aligns them for success. ...

Read More

How Steve Jobs Changed My Life

Oct 05, 2013

I am a self-admitted Apple fan and that is why the anniversary of Steve Jobs’ death makes me think about the impact he had and continues to have on my life and the way I enjoy living it. ...

Read More

How do you watch TV?

Oct 02, 2013

In 1983, Philips released the first consumer TV with built-in picture-in-picture that allowed viewers to watch multiple shows at once. That was the start of second screen viewing but the Phillips engineers couldn’t have imagined we would consume content the way we do today....

Read More

Healthy Mind & Body

Oct 01, 2013

In early 2011, I was enjoying time with a friend over what I believed to be a healthy lunch, when he asked me when I was going to make a change and get off the fat train. ...

Read More

When was the last time you lost a deal because of cost?

Sep 01, 2013

If this sounds familiar to you, does your customer know the difference between the first cost and the total price? Buyers will always buy the least expensive product if all variables are equal. Therefore, it is the sale professional’s job to make them unequal....

Read More

Listen Up!

Aug 15, 2013

I was driving down the highway, listening to the BBC on my SiriusXM radio when the topic of listening to your customer and anticipating their needs came up. The reporter told a story of Nokia in the early 2000s, who was king of the cell phone industry at the time. The business leaders were caught up in what they thought customers wanted: battery life....

Read More

Stand Out in a Crowd

Aug 01, 2013

My brother is a 25-year-old college graduate that attempted to enter the work force in 2010 and was hit with the tough reality that he wasn’t special… yet. His resume was in a pile with fifty other graduates with very similar educational backgrounds, all competing for the same job. Even though I am not currently seeking a new employment opportunity, it’s a tough reality that all of us can relate to. This dilemma makes me ask myself: how can we differentiate ourselves? My answer to that questions is this blog....

Read More

Are You Listening

Jan 20, 2013

We were part of an unveiling to debut a state of the art facility called the NASCAR Fan and Media Engagement Center sponsored by HP....

Read More

The iPad is perfect, well almost perfect

Jan 07, 2013

Throughout the last ten years I have been selling special event services for the JHE Production Group, Inc. ( and have been struggling to describe exactly what we were capable of....

Read More

michael verlatti