Michael Verlatti

I love events. Small events, large events, local events, traveling roadshows and everything in between. I have spent my professional career studying what makes a great event and this site is your backstage pass on my take of what makes an extraordinary event.

What makes a great event? From where I stand it is the little extras that most people don’t even notice. Attendees walk away feeling great but did’t notice the details of why they loved an event and tell everyone they know about the experience for years.

Most of the articles on my site explore these details through stories of events I have been lucky enough to produce as well as documenting amazing events produced by others. My intention is that this is both a resource for event professionals to produce even better events and event goers to appreciate their experience at a deeper level. #EventLife

Content Content Content
Never Stop Learning
Last Flight Of 2019 – Thoughts From The Air
Who Works For Whom?
Look Them In The Eyes
Strangest Interview Question Ever
The Winston
Play Ball
Not Your Average Greyhound
Beastmode Isn’t Enough
Network Effect
Paving The Way
Time Flies
Touring 101
Top five keys for uncovering success
3 Tips For A Happy Heart
Who Needs Luck
West Coast Love
Fred Flintstone & George Jetson
Event Pro Radio
The Pond Digger
Trackside Education
NASCAR Celeb Kim Coon
#1 Guest on Werd Worthy
This Shit Is Hard
Monster Year
A Robot Kissed Me @ CES
Not A Resolution
More Throttle
Thank You Sprint
The New Gold Standard
Growing Up FAST
Who Needs 1.21 Gigawatts?
King Of The NASCAR Midway Daryl Motte
IM Creative Mastermind Shannon Morrison
Web Guru Glenn Boothe
Create Something Kick Ass
Awesome News
NASCAR Hub @ The Daytona International Speedway
NASCAR Garage Bar & Grill
NASCAR Fuel For Business E-Connector
Web Dev
Ready, Set, Race
Culture Creator
NASCAR After The Lap 2015
2015 NASCAR Hub @ HMS