I love events. Small events, large events, local events, traveling roadshows and everything in between. I have spent my professional career studying what makes a great event and this site is your backstage pass on my take of what makes an extraordinary event.
What makes a great event? From where I stand it is the little extras that most people don’t even notice. Attendees walk away feeling great but did’t notice the details of why they loved an event and tell everyone they know about the experience for years.
Most of the articles on my site explore these details through stories of events I have been lucky enough to produce as well as documenting amazing events produced by others. My intention is that this is both a resource for event professionals to produce even better events and event goers to appreciate their experience at a deeper level. #EventLife
Sitting on this plane that is headed to Sonoma Raceway, I found a picture of Jeff Gordon’s 1998 victory lane celebration. At that time, I was working on behalf of NASCAR and it had just dawned on me that I had been playing this game at the highest level in...read more
You spent your entire marketing budget to plan, design, and finally construct your dream mobile marketing asset. It’s the perfect embodiment of how you want your brand to be perceived, and now it’s time to roll to your first event when you suddenly ask yourself, “Do...read more
While in the process of building this business, I consistently study other successful organizations and look for areas where I can enhance my knowledge and then apply the key learnings into my daily practice. The best example of a company that I look up to and one day...read more
I am sure that you remember the epic stories that emerged from Hill Valley, California, during the 1980’s. This was the hometown of renowned inventor and scientist, Dr. Emmett L. Brown, who had a vision to create a machine that possessed the ability to transport...read more
The U.S. Military debriefs each operation with an After Action Report (AAR). Even though producing an event isn’t as stressful as a raid on a terrorist compound, we also implement a recap report for every event we produce at Traction. In an earlier blog (4...read more
NASCAR Fuel for Business unites an exclusive group of 50+ Council Members who interact to foster business partnerships delivering unmatched ROI. The NASCAR Fuel for Business E Connector was designed in 2011 and has consistently evolved to ensure that participating...read more
Most of you have heard about the Pareto Principle or as it is most commonly referred to as the 80/20 rule. The 80/20 rule states that 80 percent of your time or effort is spent on the tasks that only generate 20 percent of the return. This has been proven to be true...read more
For the second year in a row I attended the Intersport Activation Summit where the strongest marketers in the U.S. get together to discuss best practices in the activation arena. I have very few opportunities to get out from our day-to-day business and learn from...read more
I have a confession to make… I am a high school dropout that should, by traditional thinking, be asking if you would like fries with your order not providing business insight. However, hard work, continued education and surrounding myself with inspirational...read more
Over the Christmas holiday, I read a book called The Red Circle: My Life in the Navy SEAL Sniper Corps and How I Trained America’s Deadliest Marksmen by Brandon Webb. The story outlined the amazing journey of one former Navy SEAL’s life, from childhood to...read more