Home - Michael Verlatti

Business Lessons From 10+ Years of #EventLife

I live and breathe events. Most of my professional life has been spent producing memorable events – events that you talk about for the rest of your life. This is your backstage pass into those events and my brain. I post weekly about the lessons learned along the way and how those lessons apply to business and life. Thank you for joining me on this crazy ride here at Verlatti.com! – Michael

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The First 90 Days

#HeyVerlatti How Do You Like That Tesla

One Second Video September 2020

Do The Right Thing

It was two weeks before the 2016 NASCAR Championship weekend and my task list was overflowing when my customer called and asked for another last-minute addition. There was a new sponsor that wanted to showcase their product inside our hospitality space and my customer...