In the movie “Office Space,” when “The Bobs” ask Tom Smykowski, “What would you say…you do here?” Tom struggles to describe his roll at Intiech, which ultimately leads to a meltdown of epic proportions.
If you feel like you are in a scene from that comedy classic every time someone asks you the same question, you are not alone. I want to provide you with 5 quick tips for the next time you encounter The Bobs.
Keep it simple – Industry jargon, run-on sentences, and unorganized thoughts are all signs that you are as unclear about what you do as the person who is asking you the question.
Provide a simple parallel to your work – You know how it’s impossible to find someone to help you do XYZ.
Clearly communicate the problem you are solving – Once there is a clear understanding of a parallel skill, relate it back to your core service.
Show your passion – You are excited to get up and go to work every day and that excitement needs to come through in this conversation.
Practice – Like most things in life, the more reps you put in the easier it becomes to deliver this message with enthusiasm.