Meet Michael

WORK HARD / STAY FOCUSED

Driven by an intangible passion, the experienced executive follows the advice of the late Steve Jobs, “Your time is limited, so don’t waste it living someone else’s life.” Michael has an unwavering commitment to excellence. His pursuit of creativity and quality has resulted in a one-of-a-kind reputation as an authority on event technology and event activation.

Michael excels at creating custom solutions aligned with diverse business needs that span technology development, event production, experiential activations, and other projects. Possesses in-depth understanding of logistics to expertly coordinate timelines, installation requirements, and configuration of devices. Leverages software solutions to streamline operations and drive efficiency and process improvement. Builds high-performing teams and cultivates positive work environments that drive performance, productivity, and employee satisfaction. Throughout his career, the San Francisco-native has worked with the most recognizable sports entertainment and Fortune 500 companies nationwide, such as NASCAR, FOX Sports , Sprint, Coca-Cola, Lowe’s Home Improvement and Freightliner.

Beginning at an early age, Verlatti used hard work and determination to propel him up the ranks and gain hands-on experience as a NASCAR race official who traveled the country. The Charlotte, N.C., resident is an avid event “junkie” attending every event that he can score a ticket, then vlogs his experience so others can get a look backstage. His wife Kelly, English Bulldog Izzy, and rescue pup Sam provide balance for the never-ending world of travel, events and a growing career.