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Daytona 500 — 25 Years Later Growing up, I watched the Daytona 500 from home and scanned the screen looking for my dad (a NASCAR official) dreaming about the day I’d get to be there myself. On February 18, 2001, that day finally came. I had been working at NASCAR for just 10 months, traveling… View Article

As I grow in my career as a member of the Event Experience Creative team at NASCAR, I’ve learned that creativity doesn’t take care of itself. The bigger the responsibility, the more meetings, planning, and execution you’re responsible for, and the easier it is to spend your time managing creativity instead of practicing it. That’s… View Article

Every year around this time, I find myself in the same familiar place — somewhere high above New Mexico, heading east, watching the clouds drift by and thinking about the season that just wrapped up. And once again, here I am — 41,000 feet in the air after Championship Weekend — reflecting on what an… View Article