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The morning of the 2025 Daytona 500 was electric. We had just wrapped soundcheck and rehearsals for The Great American Music Collective when a teammate pulled me aside and asked: “Where did the idea for this even come from?” That question stopped me in my tracks. I was so deep in the moment, watching this… View Article

Ninety-eight days. That’s the time between the NASCAR Cup Series Championship weekend at Phoenix Raceway and the Daytona 500. In those 98 days, our team had to plan, budget, staff, design, celebrate, and when possible rest. At first glance, 98 days might seem like plenty of time. But factor in major holidays like Thanksgiving, Christmas,… View Article