Have you ever been hosted somewhere that you will never forget?  Think of your favorite sporting event, a concert, or that bed and breakfast where the experience was second-to-none.  You simply cannot stop telling your friends about it, right?

Do me a favor and take a second to recall that memory.  Now, think about the following:

  • What made it so special?
  • How did it make you feel?
  • Who provided you with that experience?

These memories are what we aspire to create and we call it AWESPITALITY.

AWESPITALITY is the feeling that one receives when they are exposed to uniquely memorable events that are created by specialists.  These professionals treat every touchpoint as an opportunity to impact a guest’s experience in an AWESOME way.

The memories created at events are saved and often cherished. We share stories of these moments with our friends and never forget the people who were responsible for gifting us with these epic opportunities.

After serving for 20 years in the AWESPITALITY business, four things remain consistent:

  • Guest expectations have increased
  • Management’s expectations have increased
  • Your expectations have increased
  • Everyone expects #AWESPITALITY

In the next 30 days, we will be rolling out our first dedicated AWESPITALITY asset called “The Awesome BASH.” We have designed this tool as the ultimate guest enhancement. Stay tuned, as I will be sharing more about what makes this asset different and why I am the first person you should call when you need to create a memory that your guests won’t ever forget.


Michael Verlatti


PS – I have had the privilege of attending some AMAZING events myself—days and experiences that I won’t ever forget. I am grateful to the individuals and/or companies that made those memories possible. 

Here is my list of the top 5 events where I have enjoyed AWESPITALITY thanks to others:

  • Firefly Music Festival – Scott Howard
  • Electric Daisy Carnival – Kevin Camper & Naysan Gray
  • John Legend Private Concert – NASCAR
  • Maroon 5 Private Concert – Mary Jo Andretti & Sprint
  • Four Seasons Resort Costa Rica – Verlatti Retirement Fund