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As I grow in my career as a member of the Event Experience Creative team at NASCAR, I’ve learned that creativity doesn’t take care of itself. The bigger the responsibility, the more meetings, planning, and execution you’re responsible for, and the easier it is to spend your time managing creativity instead of practicing it. That’s… View Article

Every year around this time, I find myself in the same familiar place — somewhere high above New Mexico, heading east, watching the clouds drift by and thinking about the season that just wrapped up. And once again, here I am — 41,000 feet in the air after Championship Weekend — reflecting on what an… View Article

In my world as an event producer, I’m often brought into conversations early, when new partnerships are forming and fresh ideas are starting to take shape. Those early discussions spark brainstorming sessions where our team gets to dream big about creating experiences that fans will remember forever. Traditionally, the start and end of the year… View Article

The morning of the 2025 Daytona 500 was electric. We had just wrapped soundcheck and rehearsals for The Great American Music Collective when a teammate pulled me aside and asked: “Where did the idea for this even come from?” That question stopped me in my tracks. I was so deep in the moment, watching this… View Article

Ninety-eight days. That’s the time between the NASCAR Cup Series Championship weekend at Phoenix Raceway and the Daytona 500. In those 98 days, our team had to plan, budget, staff, design, celebrate, and when possible rest. At first glance, 98 days might seem like plenty of time. But factor in major holidays like Thanksgiving, Christmas,… View Article

It’s the morning after the NASCAR Cup Series Championship race, and we are cruising at an altitude of 30,000 feet. I am continuing my yearly tradition of spending my fly time reflecting on the incredible work that the team did this year and all of the amazing memories they created for our guests. Once the… View Article

If you follow my Instagram, you likely won’t be surprised to learn that I am an event junkie. If I am not working an event, I am attending one with my camera slung around my shoulder and jotting down notes in my phone about concepts I want to copy or mistakes I want to make… View Article

For as long as I can remember, my weekends have revolved around racecars and racetracks. From the time I was a 16-year-old kid driving a pace car to becoming a seasoned professional responsible for coordinating VIP experiences backstage, live event entertainment has been my life’s work. I’ve spent my entire career refining my craft. And… View Article

Throughout any given year, there are a handful of standout NASCAR events that are treated like tentpoles on which the rest of the season is built around. This includes the Coca-Cola 600 at Charlotte Motor Speedway, NASCAR Championship Weekend at Phoenix Raceway, and most notably, the Daytona 500 at the Daytona International Speedway. For the… View Article

If you have stayed in a Marriott hotel lately, you have likely seen the commercial that is running on the welcome screen promoting Marriott Bonvoy Moments, their rewards program. With the program, guests trade in their points for experiences like a curated dinner with a Michelin star chef or a meet and greet with Formula… View Article