Latest Posts
Experiences Over Stuff
If you have stayed in a Marriott hotel lately, you have likely seen the commercial that is running on the welcome screen promoting Marriott Bonvoy Moments, their rewards program. With the program, guests trade in their points for experiences like a curated dinner with a Michelin star chef or a meet and greet with Formula… View Article
Lessons Learned from Playing in the Rain
If you are reading this, then you are likely aware that I spend most weekends entertaining race fans somewhere in the U.S. And if you are a NASCAR fan, then you are also aware that the first two events of the 2024 season were plagued by the dreaded four-letter word… RAIN. As I sit back… View Article
2023 Year In Review
I love every minute of this break and try to soak up as much of it as possible… but as the hours tick by and the Daytona 500 looms less than 50 days away, I start to get anxious. This happens every year, and like clockwork, I start preparing by addressing the pain points I… View Article
First Year Complete
It’s hard to say that I just completed my first full year back as a NASCAR employee since working around this sport is all I have ever known (some would say that I never really left). I got my first paycheck from NASCAR at the age of 15, and one way or another, I have… View Article
High Speed Life Lessons
This past weekend, the NASCAR Cup Series tackled a challenge like never before as we took to the streets of Chicago for our first ever street race. A teammate described the week as a master’s level education generated over the span of seven days — and I think he was right. Why was this event… View Article
2023 Daytona 500
I have attended the Daytona 500 every year since 2001; however, over the span of the last 20+ years the scope of my contribution has changed drastically. In 2001, I was a wet-behind-the-ears 23-year-old with 11 months of experience working at NASCAR’s corporate office in Daytona Beach, Florida. I was responsible for ensuring that all… View Article
The First 90 Days Back At NASCAR
The First 90 Days Two years ago, I read a book entitled, “The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter,” by Michael D. Watkins. The book offers advice on how to transition into a new job quickly and effectively. It covers topics such as setting clear goals, building relationships,… View Article
Daytona Bound
I was laying on the couch with the dogs, deeply entrenched in watching a mediocre movie (I tend to watch a lot of bad movies on Netflix), when the phone rang, the caller ID showing a New York area code that I didn’t recognize. I figured it was another spam call trying to extend my… View Article
Every Event Producer Should Moonlight in The Ops Department
For the last 25 years, I have moved my way up the #EventLife ladder. I have transitioned from being the kid that loads the trailer to an Event Producer calling the show. No matter what status I achieve in the live event world, it’s important that I consistently go back to my roots as an… View Article
NASCAR Redemption
Before there was a NASCAR Busch Light Clash at the Colosseum, 36 stock-cars took to the streets of L.A. and battled it out in front of the historic Los Angeles Memorial Colosseum. I had the pleasure of attending all three races held at the temporary street course and watched in awe as NASCAR gods like… View Article