Monster Year

Here we are again, days away from the Daytona 500, and the one thing that keeps going through my head is that “2017 IS GOING TO BE A MONSTER YEAR.”  The past two years have provided amazing learning opportunities—but it’s time to graduate to the big leagues.

I started telling myself that 2017 was going to be my year while I was in Miami last November debuting The Awesome BASH. While in the truck headed back from Florida, I immediately started to put a plan in place to make that dream a reality. I rented a real office with sufficient warehouse storage, ordered a support trailer, got aggressive about sales and marketing, and most importantly, told myself that 2017 IS GOING TO BE MY YEAR.

I don’t believe that you can think things into action; however, by mentally committing and backing ideas up with action, I know it will be true.

It is now a little over two months into the new year and this mantra is already shaping itself in my life. We have been hired for the second year in a row to produce the NASCAR Business Hub as well as a new NASCAR Hospitality space designed to enhance each guest’s experience while providing a customized #AWESPITALITY experience befitting of the Great American Race. Additionally, we are back working alongside our partners at Web Station to deploy three websites that have all received facelifts, including one that is a completely new build. Last, but certainly not least, we have just been engaged by a new customer to provide some operational and logistics support for a new mobile display solution that will be debuting at the Daytona International Speedway.

By collaborating with amazing production partners and continuing to deliver exceptional service, I know we are ready to rock 2017—taking one step closer to writing the blog “2017 WAS A MONSTER YEAR.”


Michael Verlatti

Let me know how we can work together to make 2017 huge for all of us.