Last week, I was in Asheville, North Carolina, working on a project with Matt Mondek, one of the owners of Nineyards Design & Manufacturing and a legit car guy—and he said something that immediately resonated with me. He told me that we need “LESS TALK AND MORE THROTTLE.” I immediately understood what he was saying and intend on making that my mantra for 2017!

2016 was a building year—a year where most of my time was spent as an evangelist, spreading my message and building the brand. I took every opportunity to re-connect with former customers and remind them to engage me for the services that they would have in the past.  Moreover, I was focused on educating them about what my vision for the future is. I did this by blogging, vlogging, snapchating, and endless coffee meetings (I might need a caffeine detox and probably need to chill out on the Snapchat).  This consistent stream of communication resulted in dozens of tremendous opportunities including the NASCAR Hub (VIP Awespitality Environment), a yearlong consulting arrangement with the NASCAR Fuel For Business Council, production of the Trophy Club @ Bristol Motor Speedway, and the development and construction of a brand new Awespitality asset,  The Awesome BASH.

The quality of work that we were able to produce was truly amazing!

With that being said, I couldn’t be happier with the way 2016 turned out—but it’s also time to step on the gas in 2017. I am going to continue creating content about my startup journey; however, as a general philosophy I plan on talking a whole lot less about what we might/could/and should do and amp up the energy around what we are doing. I hope that I have proven that I am just as capable in my new role as I was in my former, but now also have increased flexibility to push the envelope and deliver fully custom solutions to each of my customers.

This could take shape in numerous and varied ways, of course.  However, I intend on staying laser focused in one area: AWESPITALITY! Whether you are looking to create unique experiences for consumers of your product, your business to business partners, or your internal customers I want to create unmatched event experiences that deliver AWESPITALITY at every touchpoint.

If you are in the market for a uniquely memorable Awespitality experience in 2017 then look no further. I am committed to only working with customers who want unique experiences and trust specialists to help get that expectation delivered.

If that’s you then give me a call. And if it’s not, well, then shape up because your guests deserve an AWESOME experience.

Cheers,

Michael