I have always had a special place in my heart for events that offer the audience a glimpse behind the curtain, events where celebrities take down their guard—events like NASCAR After the Lap.
NASCAR After the Lap is billed as a driver-tell-all where NASCAR’s top drivers allow the audience to learn about special moments throughout the season and their career. I attended the very first NASCAR After the Lap in 2009 and since then, have been a contributing member of the production team. My role is to design moments that showcase the individual personalities of each driver and hopefully encourage them to let the audience in on a secret that only they can share.
The 2015 NASCAR After the Lap delivered a couple of those special moments, such as a unique interview with the 2015 NASCAR Sprint Cup Series Champion, Kyle Busch, and his wife, Samantha. They talked about the injury Kyle faced earlier in the season and the birth of their newborn son, Brexton, which motivated Kyle to recover quickly and aided him in ultimately clinching a title that no one thought would be possible after suffering such a serious injury.
NASCAR After the Lap continues to be one of my favorite events of the year and I am grateful for my amazing clients at NASCAR Partnership Marketing for continuing to allow me backstage access to help create the ultimate driver-tell-all.
I hope to see you at next year’s event where we will continue with the tradition of riding shotgun with the fastest guys on the planet.