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The morning of the 2000 Daytona 500 I received a call from Steve O’Donnell who was an old friend and now leading the NASCAR Series Marketing Department. Steve was short one guy and needed someone who could jump in and get up to speed quickly. Since I had grown up around racetracks and helped him in the past, he… View Article

Have you ever thought about your purpose? This is a question that a business coach asked me over 10 years ago and, ever since, I’ve been working to define. All successful people are very clear on both their personal purpose and the purpose of the organizations around them. That clarity is what keeps them focused… View Article

I am a self-admitted Apple fan and that is why the anniversary of Steve Jobs’ death makes me think about the impact he had and continues to have on my life and the way I enjoy living it. I fell in love with the Apple brand at first touch and, ever since, it has been a never-ending… View Article

In 1983, Philips released the first consumer TV with built-in picture-in-picture that allowed viewers to watch multiple shows at once. That was the start of second screen viewing but the Phillips engineers couldn’t have imagined we would consume content the way we do today.   As an avid fan of Breaking Bad I was sad to see Walter White… View Article

In early 2011, I was enjoying time with a friend over what I believed to be a healthy lunch, when he asked me when I was going to make a change and get off the fat train. I was taken aback because even though I was 50 pounds overweight I thought I made healthy diet… View Article

When was the last time you lost a deal because of cost?   If this sounds familiar to you, does your customer know the difference between the “first cost” and the total price?   Buyers will always buy the least expensive product if all variables are equal. Therefore, it is the sale professional’s job to… View Article

I was driving down the highway, listening to the BBC on my SiriusXM radio when the topic of listening to your customer and anticipating their needs came up. The reporter told a story of Nokia in the early 2000s, who was king of the cell phone industry at the time. The business leaders were caught… View Article

I have to confession to make … I am a bad hugger!   Now that I have gotten that off my chest, I want you to know that after reading a book called “Hug Your Customers” I am on the road to recovery. “Hug Your Customers” author Jack Mitchell shares his journey of developing lifelong… View Article

Do you know what a BHAG is and who coined the phrase? BHAG stands for “Big Hairy Audacious Goal” and was created by Jim Collins and Jerry Porras in their 1994 book Built to Last: Successful Habits of Visionary Companies. “A true BHAG is clear and compelling, serves as unifying focal point of effort and acts… View Article

I was part of an unveiling to debut a state of the art facility called the NASCAR Fan and Media Engagement Center sponsored by HP. This facility will monitor the internet and determine how NASCAR can best serve their customers by listening to what they are saying and create ways to answer those questions.  … View Article