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You spent your entire marketing budget to plan, design, and finally construct your dream mobile marketing asset. It’s the perfect embodiment of how you want your brand to be perceived, and now it’s time to roll to your first event when you suddenly ask yourself, “Do my customers love technology as much as I do?… View Article

Have you ever changed your behavior in such a significant way that it spurs you to reflect and search for the catalyst that encouraged the change? In July 2014, I accepted a new job with the American Greetings company at their Forrest City, North Carolina office. This job required me to commute 150+ miles each… View Article

  Traction Event Labs is proud to sponsor this episode of the Werd Worthy Podcast featuring Eric Triplett aka The Pond Digger.  Show Notes: 2:20 – Eric gets an aquarium for Christmas when he was 18 and it literally changed his life and career. 9:50 – Eric talks about why he loves Snapchat so much… View Article

Confetti-covered Victory Lane still smelled of champagne on the Monday morning after the 2001 Daytona 500 — it was then that my longtime friend and the former Director of the NASCAR Series Marketing department, Steve O’Donnell, called my apartment in Northern California. Steve and I started our friendship at the beginning of his NASCAR career…. View Article