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I love every minute of this break and try to soak up as much of it as possible… but as the hours tick by and the Daytona 500 looms less than 50 days away, I start to get anxious. This happens every year, and like clockwork, I start preparing by addressing the pain points I… View Article

It’s hard to say that I just completed my first full year back as a NASCAR employee since working around this sport is all I have ever known (some would say that I never really left). I got my first paycheck from NASCAR at the age of 15, and one way or another, I have… View Article

This past weekend, the NASCAR Cup Series tackled a challenge like never before as we took to the streets of Chicago for our first ever street race. A teammate described the week as a master’s level education generated over the span of seven days — and I think he was right. Why was this event… View Article

I have attended the Daytona 500 every year since 2001; however, over the span of the last 20+ years the scope of my contribution has changed drastically. In 2001, I was a wet-behind-the-ears 23-year-old with 11 months of experience working at NASCAR’s corporate office in Daytona Beach, Florida. I was responsible for ensuring that all… View Article

The First 90 Days Two years ago, I read a book entitled, “The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter,” by Michael D. Watkins. The book offers advice on how to transition into a new job quickly and effectively. It covers topics such as setting clear goals, building relationships,… View Article

I was laying on the couch with the dogs, deeply entrenched in watching a mediocre movie (I tend to watch a lot of bad movies on Netflix), when the phone rang, the caller ID showing a New York area code that I didn’t recognize. I figured it was another spam call trying to extend my… View Article

For the last 25 years, I have moved my way up the #EventLife ladder. I have transitioned from being the kid that loads the trailer to an Event Producer calling the show. No matter what status I achieve in the live event world, it’s important that I consistently go back to my roots as an… View Article

Before there was a NASCAR Busch Light Clash at the Colosseum, 36 stock-cars took to the streets of L.A. and battled it out in front of the historic Los Angeles Memorial Colosseum.  I had the pleasure of attending all three races held at the temporary street course and watched in awe as NASCAR gods like… View Article

Throughout my career, I have worked with brands of all sizes—from the largest auto manufacturers in the world to a bespoke clothing company in Tupelo, Mississippi. I helped them both engage new audiences. What both of those brands have in common is that they built a loyal customer base by consistently delivering high-quality merchandise over… View Article

Normally for me during this time of year I sit back and reflect on the journey that I have accomplished over the previous 12 months. I dream about what the future might have in store for me, what opportunities are out there. Once I figure it out,  I develop a plan for what needs to… View Article