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Do You Believe in Luck? Or Are You a Believer Like I Am That We Make Our Own Luck? It was just three days before load in when my favorite client (and wife) called to ask if I had the bandwidth to assist a new NASCAR partner by integrating their high-definition mobile video boards into… View Article

If you are from the West Coast and have spent any time in the NASCAR industry, you are sure to know the name Ken Clapp. Ken is the part of the old guard, he was a longtime friend and confidant of Bill France Jr., and for the last 50 years has been a major player… View Article

You spent your entire marketing budget to plan, design, and finally construct your dream mobile marketing asset. It’s the perfect embodiment of how you want your brand to be perceived, and now it’s time to roll to your first event when you suddenly ask yourself, “Do my customers love technology as much as I do?… View Article

Have you ever changed your behavior in such a significant way that it spurs you to reflect and search for the catalyst that encouraged the change? In July 2014, I accepted a new job with the American Greetings company at their Forrest City, North Carolina office. This job required me to commute 150+ miles each… View Article

Confetti-covered Victory Lane still smelled of champagne on the Monday morning after the 2001 Daytona 500 — it was then that my longtime friend and the former Director of the NASCAR Series Marketing department, Steve O’Donnell, called my apartment in Northern California. Steve and I started our friendship at the beginning of his NASCAR career…. View Article

Since I was 16-years-old, I have always had some version of a full-time job—and most of these jobs involved working directly for a small business owner. Throughout all of this, I have watched closely as these business owners acquired assets, hired new staff, and stressed about cash flow. Because of this unique education, I thought… View Article

Here we are again, days away from the Daytona 500, and the one thing that keeps going through my head is that “2017 IS GOING TO BE A MONSTER YEAR.”  The past two years have provided amazing learning opportunities—but it’s time to graduate to the big leagues. I started telling myself that 2017 was going… View Article

Goal setting shouldn’t be a once a year thing but rather, a never-ending process that is constantly reviewed, measured, and tweaked for optimized results. This New Year’s, I won’t be making sweeping resolutions that only last weeks before fizzing out. Instead, I intend to revisit some of my 2016 goals that weren’t realized and develop… View Article

Last week, I was in Asheville, North Carolina, working on a project with Matt Mondek, one of the owners of Nineyards Design & Manufacturing and a legit car guy—and he said something that immediately resonated with me. He told me that we need “LESS TALK AND MORE THROTTLE.” I immediately understood what he was saying… View Article

I remember the meeting as if it were yesterday—the September NASCAR race at the Richmond International Raceway when two Nextel representatives came to visit my boss and I, they wanted to take a backstage look at our operation. It was here that we gave Steve Gaffney and Sean McCloskey a peak behind the curtain, which… View Article