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For the 15th consecutive year, I watched the green flag drop at Daytona International Speedway in February, signifying not only the start of the Great American Race but also the beginning of my Great American Dream. This year was even more special because I am living my lifelong dream of being a business owner. This year,… View Article

Business leaders and managers often talk about company culture and its importance in creating a healthy workplace environment. But how often do they slow down to ask themselves what their culture really stands for? What are they doing to emphasize the importance of culture? And how are they keeping track of success when it comes… View Article

I have always had a special place in my heart for events that offer the audience a glimpse behind the curtain, events where celebrities take down their guard—events like NASCAR After the Lap. NASCAR After the Lap is billed as a driver-tell-all where NASCAR’s top drivers allow the audience to learn about special moments throughout… View Article

As a tech lover, I feel the need to use technology to solve most of life’s challenges. So when I learned that a friend was starting a SAS (software as a service) company to introduce Charlotte residents to local nonprofits, I immediately asked myself the age old question “WHY DIDN’T I THINK OF THAT.” SHARE… View Article

When a client calls and says that they have a tight budget and an even tighter timeline, the first reaction provided by most event producers is to simply hang up the phone (I would be lying if I said that the thought had not passed through my head, too).  However, I am a firm believer… View Article

Most of you have heard about the Pareto Principle or as it is most commonly referred to as the 80/20 rule. The 80/20 rule states that 80 percent of your time or effort is spent on the tasks that only generate 20 percent of the return. This has been proven to be true in nature,… View Article

I have been fortunate to work with and for quality people that enjoy the hard work required to achieve success and know how to slow down long enough to celebrate it.   This February, I watched as our five-person team accomplished the monumental task of producing one of the largest NASCAR hospitality experiences of the… View Article

It’s the first weekend of February and if you work in motorsports, I know what you are doing… shopping.   This weekend is your last opportunity to buy more khaki pants, polo shirts and the ever elusive “perfect” track shoe. This has been a consistent tradition in my house for the last 15 years and… View Article

Many smart entrepreneurs have philosophies that assist them in achieving their vision. One of my former employers coined the phrase “People, Product and Profit” meaning if you get the people right, they will create a great product that will generate lots of profit. Marcus Lemonis from CNBC “The Profit” has a similar mantra, “People, Product… View Article

After 10 years of marriage, we have grown to know each other’s strengths and weaknesses. Our processes are different but we still work together to produce amazing events and build quality friendships. Follow our #SheSaid_HeSaid blog to get two different perspectives on life, marriage and doing business together.    She Said: Ah, Jan. 1, you are fresh,… View Article